The perfect length of a Podcast episode – phd138

Cloth tape measure spooled out to 12 inchesHow long should your Podcast Episode be?

Short answer:  A podcast should be only as long as it needs to be to say what you want to say.  Don’t put 15 minutes worth of content in a 30 minute show.  Also, don’t try to stuff 30 minutes into a 20 minute show.

There is no perfect length for a podcast.

There are people out there that will tell you the perfect length of a podcast is 20 minutes or 40 minutes because “The average commute is … ”   Well they are wrong.

I know people that do 3 hour shows.  I know people that do 5 minute shows and every thing in between.  Look at Dan Carlin and his Hardcore History podcast.  He does shows that are sometimes 6 hours long.   There is no right answer for everyone.  Just a right answer for you and your subject for the episode.

This podcast is posted on  Go there and subscribe!



How important are Shownotes? – PHD137

Note Pad with Yellow top bar and blue lines tilted 30 degrees leftShownotes, or Blog Post Content can really help you episodes (and your website) be found in Google.

You need to create some text that the search engines can index so you come up in Google and others. Google is the #1 way people find podcasts and episodes about the subject they are searching for. Most of the time, when potential listeners go to their podcast app of choice, they don’t just accidentally find a show. They already know what they are looking for.  A lot of times, they know because they did a web search.  If you don’t write shownotes and publish them with your podcast, you won’t be found.

In most podcast apps, the shownotes, episode notes, description or post content (all the same) is not searched.  No really…  Apple only searches on Names and titles.  Nothing you write will help INSIDE the Apple Podcasts app.  BUT, it will help on the web searches.

So to answer the question,  YES, Shownotes are very important. Not so much for listeners because you should put everything in the audio.  Do you your show for your audience, and do your shownotes for Google.

This podcast is posted on  Go there and subscribe!

The Beauty of Keeping It Simple – PHD136

Extra colorful (Green blue and black) Podcast Help Desk ArtworkToday I talk about keeping your podcast simple.  Simple to use, simple to subscribe, simple to produce, simple to post and keeping the website easy to manage.  Complicated always turns out to be harder than simple.

This podcast is posted on  Go there and subscribe!

NaPodPoMo 2020 – PHD134

I I will be joining with a bunch of other podcasters this year doing National Podcast Post Month in November. That is 30 episodes in 30 days for the entire month of November.

This will be the 4th or 5th time trying it for me.  I’ve succeeded once a couple of years ago on Mike Dell’s World.

On November 30th I will tell you some exciting news (To me anyway) about Podcast Help Desk going forward.

Check out for what it’s about.  You may want to do it too!

See ya on the 1st!


Freedom of Speech in Podcasting – PHD133

I talk more about Spotify and why I am not there anymore. Also, what is a REAL podcast app?

My definition is if you can take the RSS feed address and subscribe to a podcast feed that is NOT included in the Apple or whatever other directory and still subscribe and listen to the podcast.  Apple Podcasts, Overcast, Podcast Addict and Pocketcasts are examples.   If you can not, then it’s not a true RSS based podcast app.   Apps like Spotify, Pandora, Deezer, Sticher and a few others are apps you can use to listen to podcasts, but only if those apps ALLOW you to see the podcast in their directories.


Freedom of Speech is important as well. is trying to make an insurance policy for the freedom of Podcasting.   They have a podcast that is NOT on the directories.   It’s Podcast 2.0 with Adam Curry and Dave Jones.   You can subscribe using their RSS feed here:  Just paste it in on your REAL podcast app to subscribe.

Show Notes Experiment and Why I Pulled My Show From the Spotify Platform – PHD132

I’m doing an experement with the 4 possible places you can put Show Notes into your podcast episode.

The 4 tags are:

  • content:encoded
  • description
  • iTunes summary
  • id3 tag lyrics

This text is typed into the Content Encoded tag (Also you should see a live link here:

A walk in the woods – PHD131

I took my portable setup on a walk in the woods in a industrial park. I talked about RSS, big shows vs. Indie shows, Joe Rogan’s deal with Spotify and a bunch more.

Recorded using a dynamic clip on microphone from Shure. (SM11 – Not 10 something like I said in the show)

More from the studio on the next episode!

Podcast Episodic Artwork Test Results – PHD 130

The results are in!  Thank you for those that reported what you saw in your app of choice.

I put different images in different places.
I put a Green logo image in the ID3 tags (embedded in the mp3 file),  A Blue logo image in the RSS image ( Called “iTunes image” in the item level of the RSS feed) A  Green and blue imgage in the body of the post (Featured image) and the feed has the normal Orange logo image for the overall podcast artwork.

Here is what we have found so far:   (will be updated as I get more info)



This is from Episode 129

Apple Podcasts (on Mac and IOS):  No episode artwork shown (other than directory search under episodes results which show the RSS image)
iTunes desktop software (on older Macs and Windows):  No episode artwork shown (other than directory search under episodes results which show the RSS image)
Antenna Pod (Android):  Shows artwork from the post (Weirdly) and then in the player shows the RSS image
Podbean Player App (Android):  Main show artwork.  No episode artwork shown.
Himalaya (Android and IOS):  RSS image shown
Spreaker Player App: (Android and IOS):  RSS Image Shown
Google Podcasts (Android and Web): Main podcast Image Shown everywhere. No Episode image
Pocket Casts (Android, IOS, Web):  Main Podcast Image shown.  Strangely, it does show featured image posted in the post as well but only the main image in the player.
Podcast Republic (Android):  RSS image shown
Podcast Addict (Android):  RSS image shown.  Also image from the body of the post shown.
Beyond Pod (Android):  Featured image shown in the episode list and the main podcast image shown in the player
Overcast (IOS):  ID3 tag image shown in the player, if you click show image in the shownotes, the featured image will show
Updated! Spotify (IOS, Android, Windows, Mac, Web): RSS image on all when playing the episode  *** Also RSS image in the embedded player form Spotify (Thanks James!)
Stitcher (IOS, Android, Web):  Only the main image shows everywhere
Tunein Radio (IOS, Android, Web):  REALLY Old main image only (they didn’t update my image for over a year!)
Pandora (IOS, Android, Web): RSS image shown
iHeart Radio (IOS, Android, Web):  Main artwork shows everywhere
Deezer (IOS, Android, Web):  Main artwork shows everywhere
Skipcast (IOS):   Main artwork shows everywhere
CastBox (IOS, Android):  Featured image in post shows everywhere
Blubrry Directory (Web):  Main Image only Directory: (Web):  Main image only
New! iCatcher (IOS): Uses the Main image for streaming but the ID3 image for downloaded episodes.  (Thanks Jeremy!)
New! Player.FM (IOS, Android): Uses RSS image in the player and the featured image in the listing for the episode (Thanks Michael!)
New! (web):  Uses RSS image in the player and the featured image in the listing for the episode. (Thanks Dave!)

If you have seen anything different than this list or have another player I didn’t list, let me know.

Bottom line.   If you are going to put in an episode image.  The best places to do that is in the post (featured image or the first image in the post) and the RSS (iTunes) image at the episode level.   ID3 tag image only shows up in 2 places.   Overcast and “iTunes” desktop (which is dead other than windows and older mac OS).  Maybe still worth doing in the ID3 if it’s not too much work.