Category Archives: Episode

The End of Episode Numbers in Apple Podcasts? – PHD117



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Apple sent a letter to podcasters today (It was a bulk email NOT just to you). The big takeaway is that you need to remove episode numbers from your titles. I have a way of doing that and keeping them in your blog titles (as you can see above) and Keep Apple happy.

Here is what they sent:

Dear Podcast Provider,

To improve your experience with Apple Podcasts, we want to share the following information and updates.

Optimize Your Show’s Metadata

The metadata of your show is your product packaging. It includes all of the details about your show — such as title, author name, description — that potential listeners will see on Apple Podcasts. High-quality metadata can help your show be discovered and grow your audience, as it ultimately determines whether it appears in relevant user searches.

Conversely, poor-quality podcast metadata may affect new submissions as well as active shows to ensure our platform meets Apple’s quality standards.

Here are some things to avoid:

Including placeholder text from your hosting provider. For example, descriptions such as “Podcast by [author name],” “New podcast weblog,” “Cover art photo provided by [name],” or “Description goes here.”
Verbatim repetition of the title or author name in the description. For example, “The Very Hungry Tourists by Dr. María Sánchez and John Appleseed.”
Incorporating irrelevant content or spam. For example, show titles like “The Very Hungry Tourists | Travel | Explore | Learn” or author names like “Dr. María Sánchez, coach and travel enthusiast.”
Adding episode numbers in titles. For example, show titles like “The Very Hungry Tourists Episode 01” or episode titles like “01 Broken Heirloom.”

These practices could result in your show being rejected or removed from Apple Podcasts.

Review the resources below to learn more:

Podcasts Partner Search
Podcasts Connect Help
Apple Podcasts Marketing Best Practices

Resubmit RSS Feeds in Podcasts Connect

Users now have the ability to resubmit rejected feeds.

Should your show fail our review process or be removed from our catalog for the reasons described above, review your RSS fields to ensure compliance. Then, revalidate the feed and resubmit it via Podcasts Connect.


Bad Podcast Advice? Not one size fits all – PHD116



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Is all Podcast advice applicable to your goals in podcasting?  Be careful about who you are getting your advice from. Do they have an agenda? (most do) Do they match YOUR goals in podcasting?    Not everyone wants advertisers.  A lot of advice given on the Facebook groups is not applicable to the person sitting next to the water heater in a basement studio.

This is my little rant/brain dump on the subject of advice.

Be sure to listen to the last episode with Paul Culligan as well.

 


Paul Colligan Podcast Pioneer – PHD115



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Paul Colligan is a Podcast Pioneer, Marketing guy, Podcaster, Author and Speaker who was around in the early days of Podcasting. Paul sat down with me and we talked about, you guessed it, Podcasting (duh!).

Paul’s Links:

 

Thanks for listening.  Be sure to subscribe so you don’t miss an Episode!


Spotify + Anchor + Gimlet Media – What it might mean to Independent Podcasters – PHD114



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What does this accusition mean to the average independent Podcaster? Not much is my guess.

This is just me doing a bit of a brain-dump about the big news of yesterday. Is it good for Podcasting in General? Is it Good/Bad for Indy podcasters? Who knows? We will see how it shakes out.

Also, I talk about a new App called Himalaya You can go over there and claim your show. I’m testing it out as a listening app. I will let you know what I think in a future episode.

In the show I couldn’t remember the domain I used for PHD News 🙂 You can get there by either going to PodcastHelpDesknews.com or adding it to your Alexa flash briefing.


Elsie Escobar talking about Podcasting – PHD113



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Elise Escobar stopped by the Podcast Help Desk a while back and we had a great conversation about podcasting (what else?) and what she is doing in podcasting.

Elsie is a Hall of Famer, Podcaster and Social Media at LibsynThe Feed and She Podcasts. 

I also talk about Podcast Help Desk News Alexa skill (and now REAL podcast).

 


Separate Blog Posts and Podcast Posts – PHD112



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Do you want to separate your blog posts from your podcast posts on your website?   It might be a bad idea.

First – How to do it if you really really want to in WordPress

  1. Create a category for the podcast.  DO NOT USE “podcast” as a category.
  2. Enable Category Podcasting in PowerPress Settings (at the bottom of each setting page)
  3. In the Category Podcasting menu (found under PowerPress in the sidebar) tick the box that says “Strict Categories” Save settings.
  4. Back in the category podcasting menu,  Add Podcast Settings to your Category
  5. All your podcast related settings go in the category podcasting settings for that category NOT the main PowerPress settings.
  6. Once that is all set up, make a blog post. Select the category for your podcast in the right sidebar AND in the podcast episode box.  The podcast episode box category setting is for the RSS feed and the sidebar is for the website.  You must do BOTH.
  7. In the Appearance > menus menu, add your podcast category (not called podcast I hope) to the menu where you want it.
  8. Categorize your blog posts in a single category and add that category to the menu as well.

There is one more way to do it explained in the Podcast called Post Types.  I don’t recommend that method.

Why you do not want to do separate blog posts from your podcast posts

People that want to listen to your podcast, and show up on your website, wouldn’t they want to maybe read your blog posts (without clicking another menu)?   Wouldn’t people that read your blog want to listen to your podcast?   Why go through all the BS separating them?

 


The Technical Side of Podcast Promotion – PHD111



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1. Never Promote something you do not own.   Send people to your website and then give them all the choices you can reasonably.

  1. Apple 🍎
  2. Google Podcasts
 (notice I didn’t say Google PLAY‽) 💻
  3. RSS
 🖥
  4. Tunein
 📻
  5. Spotify
 💩
  6. Android
 📱
  7. Stitcher
 🎧

2. Having your RSS feed come from your website with YOUR domain in it will help you in Google search.

3. “Write your show notes for Google Search.  Make your show audio for your listeners.” – Todd Cochrane 🚒

4. Don’t try to game the system.  The more you try to game the system, the more likely it is you will get removed from some directories for whatever rule violation.  Just make good content and repeat often. There is no shortcut.

5. Ratings and reviews DO NOTHING to promote your show.  Period.

6. Being in the top XX list on Apple Podcasts will not help you much if at all.

Please use the promo code HELPDESK at checkout at Blubrry.com to support Podcast Help Desk!


A conversation with Evo Terra, Podcast Pioneer and all around good guy – PHD110



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I got to chat with my old friend and podcast pioneer, Evo Terra. We talk a bit about the good old days of podcasting and some about what is going on now.  Just a couple of old guys chatting it up.

Some of the things Evo is doing or has done:

 

Be sure to come to PodcastHelpDesk.com and push the appropriate button to subscribe so you don’t miss a show!

 


Episode Level Artwork – Where does it show? – PHD109



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Episode level images. Only some apps use the images and those apps use different images if they do. Here is a list from an experiment I did on my podcast Mike Dell’s World. Episode 308 has episode level images.

One image is embedded in the mp3 file in the iD3 tags. It is white with red writing.

The other image is in the tag on the episode level in the RSS feed. It’s green with white writing. Results:

  • Apple Podcasts – Does not use either image. Just the main artwork for the feed. (But does use the RSS tag in the search in the iTunes desktop software)
  • Google Podcasts – None just uses the main image
  • Overcast for IOS – Uses the id3 tag image for the episode
  • Pocket Casts – Uses neither image *** Update, uses the RSS image tag (thanks James)
  • Podcast Republic – Uses the RSS image (Thanks Chris Miller)
  • Podcast Addict – Uses the RSS image
  • Beyond Pod – Uses the ID3 tag image
  • Stitcher – Uses the main image (none of the episode level images)
  • Spotify – Uses the RSS image on some versions of the App, but not on the Web Version. (Thanks Emily Peck Prokop! )  *Yes, it does work in **SOME** apps.

 

Let me know what you see in your app if you are not using any of the above Apps.

 

Random place in the podcast:   1:30


Apple Podcasts is getting picky – phd108



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It seems that Apple is getting more picky about Titles and Author tags in Podcast Feeds.

Titles should be just “the title” like – Podcast Help Desk. Not “Podcast Help Desk | The best place to learn to podcast like Dave Jackson and Daniel J. Lewis”

Also, the Author tag should be: Mike Dell Not “Mike Dell, Talking about podcasting like Zig Zigler, Tony Robbins and Pat Flynn talk about business”

In other words, use the tags for what they are for, not for some gray-hat SEO within Apple Podcasts (no longer iTunes)